Sep 13 2023
TRAINING EFFECTIVE MARKETING STRATEGY

TRAINING STRATEGI PEMASARAN YANG EFEKTIF

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TRAINING EFFECTIVE MARKETING STRATEGY

 

 

PENDAHULUAN

Effective  Marketing Strategy merupakan salah satu mata rantai penting
dalam  strategic  business  plan.  Kemampuan  menganalisis peluang dan
persaingan   dalam   bisnis   akan   menjadi  modal  dasar  penyusunan
perencanaan dan strategi pemasaran.

OBJECTIVEÂ
* Memahami konsep dan implementasi market strategy & planning
* Mampu melakukan brand scorecard analysis
* Mampu melakukan strategic SWOT analysis
* Mampu melakukan effective marketing strategy

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MATERI Training Effective Marketing StrategyÂ
1. Key traits of Successful Brands Long-Term
2. Strategic business planning process
3. Critical  planning steps & the overall process
4. Analysing  the Brand Scorecard
5. Consumer  Insight Process
6. Elements of a Business Analysis
7. Completing a Strategic SWOT analysis
8. Building  the overall business strategy
9. Core  company competencies
10. Identifying  key brand growth drivers
11. Developing   sound  annual  objectives,  strategies, and tactical
plans
12. Functional objectives & strategies: focusing the overall marketing
strategy
13. Developing  the  activities  plan, determining budgets and setting
controls

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

JADWAL TRAINING TAHUN 2023

17 – 18 Januari 2023

14 – 15 Februari 2023

20 – 21 Maret 2023

4 – 5 April 2023

16 – 17 Mei 2023

20 – 21 Juni 2023

17 – 18 Juli 2023

15 – 16 Agustus 2023

25 – 26 September 2023

17 – 18 Oktober 2023

21 – 22 November 2023

27 – 28 Desember 2023

Metode Training

  1. Tatap Muka/offline
  2. Online via zoom

Kota Penyelenggaraan jika offline :

  1. Bandung
  2. Jogjakarta
  3. Surabaya
  4. Jakarta

fasilitas yang didapatkan

  1. Training Kit Eksklusif
    • Tas
    • Name Tag
    • Modul
    • Flash disk
    • Ballpoint
    • Block Note
    • Souvenir
  2. Harga yang Reliable
  3. Trainer Kompeten di bidangnya
  4. Pelayanan Maksimal untuk peserta
  5. Penjemputan dari dan ke bandara
Investasi :

Public training : Rp. 4.500.000 (minimum 3 pax)

In House Training : on Call

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