TRAINING CORPORATE RELATIONSHIP MANAGEMENT
TRAINING MANAJEMEN HUBUNGAN PERUSAHAAN
TRAINING BUSINESS TRANSITION MANAGEMENT
Instructor by : Ratna Sesotya W
OUTLINE
OVERVIEW
* Be able to explain the goals and objectives of the Corporate
Relationship Management (CRM) role
* Understand why the CRM role is gaining importance and how it is
evolving in response to business and provider forces
* Explain the concepts of Business Demand Maturity and Provider
Supply Maturity and how these impact the CRM role
* Understand the Drivers of Relationship Maturity and be able to
differentiate between tactical and strategic CRM roles and how
these relate to order taker, trusted consultant and strategic
business partner
* Understand the Operating Model and how it relates to Corporate
Relationship Management
STRATEGIC PARTNERING
* Understanding ‘Demand Shaping’ as a means to increase value
realization from provider investments, service and assets
* Be able to use a Strategic Relationship Management process and
techniques to strengthen business partner and provider
relationships
* Understand how and where to engage in your business partner’s
decision cycle
* Co-develop, with your business partner, a Relationship
Strategy-on-a-page as a mutual Relationship Contract
BUSINESS IQ
* Understand the concepts of Value Leakage and the CRMs role in
minimizing this
* Understand the concepts of Capability Roadmaps and how these are
derived from business strategy
* Understand the concepts of Value Vanagement and how these link
business strategy, provider strategy, portfolio and the business
case to shape priorities, communicate and drive business value
* Be able to use business outcomes to clarify strategic initiatives,
manage scope and determine value metrics
PORTFOLIO MANAGEMENT
* Understand how portfolio management is the central mechanism for a
value management process
* Understand how to apply portfolio management to the entire life
cycle of provider investments, from managing new investments,
optimizing existing investments and retiring old investments
* Understand the relationships between project, program and
portfolio management and how these work together to optimize
business value
* Be familiar with two common portfolio asset classification schemes
and how they are applied to achieve portfolio balancing
* Understand how governance processes and structures are used in
support of portfolio management
BUSINESS TRANSITION MANAGEMENT
* Understand what is meant by business transition management, why it
is important to CRM, and the components of a business transition
capability model
* Understand how to create urgency for stakeholders
* Understand the key roles to be orchestrated for successful
business transition
* Understand key change leadership concepts
* Understand the importance of clarifying the change details and
typical methods for achieving clarity
PROVIDER DOMAIN
* Understand the value-centric definition of a service
* Understand the important distinctions between Products and
Services and the implications for the CRM
* Understand the different aspects of service value and how service
provider constraints impact the role of the CRM
POWERFUL COMMUNICATIONS
* Understand the components of ‘powerful communications’
* Understand how to influence those over whom they do not have
direct control
* Be able to express themselves through a unique value proposition
TRAINING METHODE
Presentation
Discussion
Case Study
Evaluation
JADWAL TRAINING TAHUN 2026
03 – 04 Januari 2026 | 16 – 17 Januari 2026
06 – 07 Februari 2026 | 20 – 21 Februari 2026
05 – 06 Maret 2026 | 19 – 20 Maret 2026
03 – 04 April 2026 | 23 – 24 April 2026
07 – 08 Mei 2026 | 21 – 22 Mei 2026
05 – 06 Juni 2026 | 25 – 26 Juni 2026
09 – 10 Juli 2026 | 23 – 24 Juli 2026
06 – 07 Agustus 2026 | 20 – 21 Agustus 2026
04 – 05 September 2026 | 18 – 19 September 2026
08 – 09 Oktober 2026 | 22 – 23 Oktober 2026
06 – 07 November 2026 | 26 – 27 November 2026
04 – 05 Desember 2026 | 18 – 19 Desember 2026
Metode Training
- Tatap Muka/offline
- Online via zoom
Kota Penyelenggaraan jika offline :
- Bandung
- Jogjakarta
- Surabaya
- Jakarta
fasilitas yang didapatkan
- Training Kit Eksklusif
- Tas
- Name Tag
- Modul
- Flash disk
- Ballpoint
- Block Note
- Souvenir
- Harga yang Reliable
- Trainer Kompeten di bidangnya
- Pelayanan Maksimal untuk peserta
- Penjemputan dari dan ke bandara
Investasi :
Public training : Rp. 4.500.000 (minimum 3 pax)
In House Training : on Call